Case Study : Wikipedia
Wikipedia is living proof that knowledge can be shared at planetary scale by people working toward understanding rather than profit. Yet its 25-year-old model is at stake: a dwindling contributor base, political attacks on its legitimacy, and AI companies that scrape its value while threatening its infrastructure and visibility. This thesis reframes Wikipedia as a wonder built with wonder—and explores how to bring more people into its future.
Case Study : Nike
Every athlete knows when to deload. Can a strategic reset transform Nike's future?
Inspired by athletic training, DELOAD is a strategic framework that helps Nike advance by returning to the fundamentals that made it iconic.
Case Study
Slowness has become a revolutionary act. In a category defined by scent and ambience, AFTR proposes a new role for the candle: a companion to everyday life's quieter moments.
DÉJÀ FOOD
DÉJÀ FOOD
We experience brands through our own associations, feelings, and interpretations. This independent art practice decodes the visual language of 100 brands and translates it into edible sculptures. What would a brand you love taste like?
Cultural Analysis : Brain Mesh
Trends in Culture: Analysis, Insight and Forecasting, a graduate course led by cultural strategist Sem Devillart at the School of Visual Arts’ Masters in Branding program.
Awarded “Best Storytelling” by faculty and peers.