ABOUT

I’m a brand strategist with 8+ years of experience spanning marketing, experiential campaigns, and event production. Based in Brooklyn by way of Taipei, I’ve built my career at the intersection of culture, creativity, and commerce, developing everything from exhibitions and music festivals to brand experiences and integrated campaigns.

My background across media, entertainment, government, and technology gives me a cross-cultural lens and an experiential approach to every brief. I specialize in brand positioning, campaign strategy, creative collaboration, and translating strategic thinking into meaningful brand experiences. I hold a Master’s in Branding from the School of Visual Arts, chaired by Debbie Millman.

Outside of strategy, I’m a zoo regular, contemporary art enthusiast, and proud German Shepherd mom. I’m endlessly curious about food: its history, heritage, and ability to connect people across cultures. That curiosity led me to create DÉJÀ FOOD, a creative practice exploring how brand identities can be transformed into edible sculptures and sensory experiences.