Events

2020 Simple Life —ORIGINAL

Overview

After a year defined by the pandemic, Simple Life returned to Huashan 1914 Creative Park, the site of its first edition, under the theme ORIGINAL. The scale shifted with it. Public health regulations imposed capacity limits and contact tracing, so the festival moved back to a ticketed model after years as a free event, trading reach for a controlled and comfortable experience. Two days brought together 55 acts on four stages.

The curated market ran 130 creative brands and makers under a theme of circulation and reuse, finding new purpose for used objects. Two crossover collaborations anchored it. Wanpo Laundry, the Taichung laundromat that turned abandoned clothing into a viral fashion project, ran a workshop on giving garments a second life. Artist Lu Ying-chang built a wishing pool in the Meadow Market, inviting visitors to paint a wish for the year ahead.


By the numbers

  • 2 days, 4 stages, ticketed

  • 24,000 admissions

  • 55 acts, 130 exhibiting brands

  • 197 press placements

  • 4,072,345 total reach across owned channels, influencers and partner brand amplification

Ownership

RFP, Creative concepts, Brand strategy, Communication strategy, Sponsors & VIP management, Partnerships, BD outreach, Vendor coordination, On-site execution, Technical support, Site selection, Government subsidy, Post-event reporting.

2019 Simple Life Festival — Simple Urban+

Overview

Since 2006, Simple Life has served as a launchpad for emerging artists across Asia's fast changing music landscape. The festival ran biennially at Huashan 1914 Creative Park in Taipei. In 2019 it moved to Taipei 101 for the first time, running nine days across two weekends at the Water Dance Plaza beneath the city's tallest landmark. The programme brought together 63 acts, over 100 lifestyle and hospitality brands, and nine brand pairings in curated cross-disciplinary collaborations.

By the numbers

  • 9 days, 2 stages, 3 art installations

  • 63 acts, over 300 performers

  • 160,000 visits across the run

  • 128 press placements across 53 media outlets

  • 8.5M+ total reach across social, owned channels, blogger and video coverage

Ownership

RFP, Event concept & curation, Marketing strategy, Brand collaboration, Partnerships, Sponsors & VIP management, Site selection, Production support, Vendor coordination, Government subsidy, Post-event reporting.

FISU Summer Universiade Taipei 2017 — Opening & Closing Ceremonies

Overview

Taipei hosted the 29th Summer Universiade in 2017, the largest international sporting event ever staged in Taiwan. 134 delegations competed across 271 medal events over twelve days. I worked as a stage manager on both ceremonies, holding an assigned area of the stage and running backstage crew and talent movement. Both shows played to a full stadium and a live international broadcast feed.

Ownership

Show execution, Rehearsals, Scheduling, Talent and speaker management, Program logistics & budget, On-site production, Backstage coordination, Technical support.